
Cover storyGEO Strategy6 min
AI Traffic Is Now a Revenue Channel
Adobe's holiday data made one thing clear: AI discovery is already sending buyers, not just browsers.
Research and analysis on Generative Engine Optimization, answer engines, citation strategy, and the structural choices that determine how brands are retrieved and represented inside AI-generated answers.

Adobe's holiday data made one thing clear: AI discovery is already sending buyers, not just browsers.

Travel, finance, software, and media are all seeing AI referral growth. This is not a retail-only story.

Bain's numbers show why brands can lose demand long before they notice a traffic drop.

Princeton's GEO research reframed discoverability as something you can design, not just hope for.

When ChatGPT and Google surface summaries, links, and attribution, discovery starts before your site loads.