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About Prime Sentia GEO research & engineering.

Prime Sentia is a Generative Engine Optimization (GEO) research and engineering lab founded by Luis Oleart. We build tools that help brands understand and improve how they are represented across AI-powered search, answer engines, and LLM crawlers.

Luis Oleart

Author of the Prime Sentia GEO methodology, the GEF Score, and the pre-registered GEO-2000 study of AI citation behavior.

Prime Sentia is a Generative Engine Optimization (GEO) research and engineering lab founded by Luis Oleart.

We build tools that help brands understand and improve how they are represented across AI-powered search, answer engines, and LLM crawlers. Our methodology is pre-registered on the Open Science Framework and validated across 2,000+ sites.