Founder and GEO methodology lead at Prime Sentia. Author of the GEF Score and the pre-registered GEO-2000 study of how generative engines decide what to cite.
Luis Oleart leads the methodology behind Prime Sentia GEO — the discipline of structuring brand content so AI answer engines retrieve, cite, and accurately represent it. He coined Generative Engine Friendly (GEF) and designed the GEF Score, the 0–100 metric that quantifies how usable a page is to generative engines.
His work is anchored in the pre-registered GEO-2000 study (OSF: 10.17605/OSF.IO/XCG7J), an observational study of 16 on-page signals and their association with AI Visibility (citation rate) across a stratified sample of 2,000 websites.