---
title: "Luis Oleart — Author"
description: "Luis Oleart is the author behind the Prime Sentia GEO methodology, the GEF Score, and the pre-registered GEO-2000 study of AI citation behavior."
canonical: "https://geo.primesentia.ai/author/lluis"
datePublished: "2026-06-07"
dateModified: "2026-06-07"
pageType: "ProfilePage"
---

# Luis Oleart — Author

Luis Oleart is the author behind the Prime Sentia GEO methodology, the GEF Score, and the pre-registered GEO-2000 study of AI citation behavior.

## Luis Oleart

Founder and GEO methodology lead at Prime Sentia. Author of the GEF Score and the pre-registered GEO-2000 study of how generative engines decide what to cite.

---

Luis Oleart leads the methodology behind [Prime Sentia GEO](/geo) — the discipline of structuring brand content so AI answer engines retrieve, cite, and accurately represent it. He coined [Generative Engine Friendly (GEF)](/generative-engine-friendly) and designed the GEF Score, the 0–100 metric that quantifies how usable a page is to generative engines.

His work is anchored in the pre-registered **GEO-2000** study (OSF: [10.17605/OSF.IO/XCG7J](https://doi.org/10.17605/OSF.IO/XCG7J)), an observational study of 16 on-page signals and their association with AI Visibility (citation rate) across a stratified sample of 2,000 websites.

**Elsewhere:** [orcid.org/0009-0005-2564-9978](https://orcid.org/0009-0005-2564-9978) · [github.com/primesentia](https://github.com/primesentia)