---
title: "About Prime Sentia"
description: "Prime Sentia is a GEO research and engineering lab founded by Luis Oleart."
canonical: "https://geo.primesentia.ai/about"
datePublished: "2026-06-07"
dateModified: "2026-06-07"
pageType: "AboutPage"
---

# About Prime Sentia

Prime Sentia is a GEO research and engineering lab founded by Luis Oleart.

## About Prime Sentia

Prime Sentia is a Generative Engine Optimization (GEO) research and engineering lab founded by Luis Oleart. We build tools that help brands understand and improve how they are represented across AI-powered search, answer engines, and LLM crawlers.

- **16**: Empirical grounding
- **39**: Audit breadth
- **7**: Evidence base
- **06**: Architecture

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<a id="luis"></a>

<h2 id="luis">Luis Oleart</h2>

Author of the Prime Sentia GEO methodology, the GEF Score, and the
pre-registered GEO-2000 study of AI citation behavior.

Prime Sentia is a Generative Engine Optimization (GEO) research and
engineering lab founded by Luis Oleart.

We build tools that help brands understand and improve how they are
represented across AI-powered search, answer engines, and LLM crawlers.
Our methodology is pre-registered on the Open Science Framework and
validated across 2,000+ sites.

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## Want to work with us?

Reach out for partnerships, research collaborations, or audits.